The new watches vary greatly to their predecessors from recent decades. Earlier this summer, the watch company celebrated the launch of its latest Superocean Automatic collection at the hip surfer spot of Biarritz, on the French Atlantic coast.
But now, the array of products surrounding the Surfer Squad, in particular Kelly Slater, is steadily growing.Īll 28 references of the new Superocean Automatic from Breitlingīreitling has been producing diver’s watches since the 1950s. Aside from a couple of smaller product launches ( Superocean Heritage 57 or the collaboration with Outerknown), Breitling’s primary focus across the last few years clearly focused upon relaunching pilot’s watches.
Not least given the number of many competing models burdened with substantial additional costs, resulting in an increasing number of watch enthusiasts seeking alternatives. To top it off, there’s also a new, head-turning limited edition on the scene in orange and green.īringing out such an attractive and commercial array of novelties onto the market – 28 new references, to be exact – is a smart move from Breitling. The new Superocean Automatic is perhaps the coolest diver’s watch that Breitling has ever conceived, with its playful, bright candy colour variations and new case materials. Evidently, Breitling is definitively commencing a new era for its long-standing line – something that has already begun for several other collections since Georges Kern took over the helm. All of the older models – with the exception of the Heritage Superocean models – are nowhere to be seen. If one were to scour the Breitling website for the Superocean collection today, only the latest models, recently launched on grand scale, would surface.
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